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LinkedIn: How to Build Your B2B Presence to Improve Your Bottom Line
Did you know that LinkedIn is the number one social media channel for life science business-to-business marketing? As we discussed in our last blog Social Media For B2B Companies there are many...
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Corporate Social Media Initiatives: 4 Lessons Learned in the B2B Trenches
I work with single-employee businesses as well as multinational Fortune 500 firms. Small business owners tend to have this impression (it’s almost a complex) that large companies are in possession of...
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Marketing Budget Season Has Arrived!
It’s that time of year when every marketing manager has to look into their crystal ball and determine what the marketing communications spend will be for the next year. It can be a very daunting task...
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Is Marketing Collateral Still Relevant?
When it comes to marketing, managers need to figure out the best places to invest their marketing dollars. These days many managers question whether or not they should be spending money on marketing...
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How Important Are Case Studies?
Do you read reviews before heading out to a new restaurant? Or how about the last time you bought a TV or computer – did you hit up Amazon or CNET to check out what others had to say about the product...
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Storytelling with 3D Interactive Technology!
With technology evolving at the speed of light, finding an innovative, attention-grabbing and interactive way to tell your brand or product’s story means stepping beyond YouTube videos and PowerPoints....
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Congratulations to Brandwidth Solutions’ Clients!
Each year Life Science Leader, a top magazine bringing the latest life science industry topics and expert opinions to readers, conducts a survey on outsourcing. For the CMO Leadership Awards, more than...
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Brandwidth Solutions: Dx Creative Awards Finalists!
As a marketing firm, Brandwidth Solutions often spends time celebrating and cheering on our clients’ successes. The Diagnostic Marketing Assosiation (DxMA) takes time every year to host “the Dx...
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Brandwidth Solutions at AACC
AACC 2015 kicks off at the George World Congress Center in Atlanta Georgia, July 26th – 30th Brandwidth Solutions will be exhibiting at AACC’s tradeshow, Booth 4811, as well as attending the DxMA’s...
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Brandwidth Solutions Takes Home the Dx Globe BUT – We Think It’s Our Clients’...
It is always great fun to go to award events – especially in marketing and advertising. You get to see incredible creative work in many categories. The DxMA provides a terrific venue for this at their...
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Brandwidth Solutions CEO, Debra Harrsch, Becomes President-elect at DxMA
As a marketing and branding professional, I am thrilled to have been voted President-elect for the DxMA. I have been a member of The Diagnostic Marketing Association for more than six years. It is an...
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We’re Dx Creative Awards Finalists!
While we prefer to celebrate our customers’ wins, occasionally we do enter our client work into Marketing Award events. The Diagnostic Marketing Association (DxMA) hosts the Dx Creative Communications...
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Why Editors Don’t Read Your Press Releases
Press Releases I’m going to let you in on a little secret – trade and business publication editors aren’t reading your press releases. Yes, I know you spend good money to get your press releases...
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4 Key Essentials of a Press Release That Gets You Noticed
PR is important, but it’s even more important that it’s done correctly. When your press release doesn’t include these five key elements you won’t get that key editor to take notice of your company, and...
View ArticleWhat’s Trending at ASMS 2016?
If mass spectrometry is your analytical technology of choice, then you could surround yourself in new instruments with innovative features at the recent ASMS meeting in San Antonio, TX. Researchers...
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Why You Shouldn’t Talk About Your Product or Service
Are you always talking about your product or service in your marketing materials and PR? You do have a great product (or service) and of course, you need to market it. In fact, we just wrote about how...
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AACC 2016: Illuminating Challenges and Realizing Diagnostic Opportunities…...
This year’s AACC Meeting July 31st to August 4th in Philadelphia was by all accounts a great success. The AACC does an excellent job in bringing together leaders from laboratories, manufacturers,...
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Why You Still Need Marketing Collateral
Marketing Collateral, Brochures, White papers, Case studies, Sell Sheets, FAQs I’m often asked- are brochures still a thing to do? Or are they passé? My answer to my marketing clients is this:...
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Raise Your Profile with Public Relations
Public relations Have you ever wonder how your competitors get those great article opportunities? Or why they are always mentioned in the press about their product/ service? It’s because somewhere they...
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Advertising: Print vs. Digital
What Works? Print or Digital Advertising? A lot of people talk about advertising, and about print versus digital. I frequently hear “Oh, digital is much better because I can show ROI.” Well, here’s...
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